WANotifier is a WhatsApp marketing and automation software designed for end-to-end customer lifecycle marketing. The platform enables businesses to capture, engage, and convert customers on WhatsApp across their entire customer journey using the official WhatsApp API.

The platform captures contacts from multiple sources including Facebook and Instagram using Click-to-WhatsApp ads, website forms or WhatsApp chat widgets, and integrates with CRMs or other tools using REST API. It organizes and segments contacts with lists, tags, and attributes through its built-in CRM. WANotifier engages customers with automated journeys for welcome messages, follow-ups, reminders, and re-engagement, along with drip marketing campaigns and chatbots to capture intent and route people appropriately.

The software converts customers by sending targeted WhatsApp campaigns at scale with personalized messages using customer attributes and dynamic segmentation. It tracks campaign performance and ROI with advanced analytics and enables collaboration through a shared team inbox for high-intent conversations. Transactional notifications can be triggered for orders, bookings, payments, and more.

WANotifier operates as an official Meta Tech Partner built on the WhatsApp Business API, ensuring reliable and compliant campaign delivery. Unlike other providers that add up to 25% markup on WhatsApp API charges, WANotifier offers 0% markup, allowing businesses to reach more people and drive more revenue at the same cost.

The platform benefits marketing and growth teams by providing lifecycle marketing and automation campaigns specifically designed for WhatsApp. It integrates with various tools and third-party apps to sync contacts and send WhatsApp notifications, making it suitable for established brands looking to optimize their WhatsApp marketing strategy.