Orange Slice serves as an autonomous sales copilot designed to automate various go-to-market (GTM) activities. The platform enables users to describe their ideal customers in plain English and then automatically finds people who match that criteria through intelligent data analysis and monitoring.

The platform offers custom AI columns that can analyze multiple data points to make predictions, such as analyzing company tech stacks to predict software usage. It combines signals from job postings, website content, and other sources to automatically score and segment leads. Orange Slice also provides social listening capabilities that monitor Reddit threads, Hacker News, and community forums to surface people actively looking for alternatives to competitors.

The system works by allowing users to build any GTM workflow through natural language commands. Users can create automated processes ranging from listening to Reddit for people mentioning problems their product solves to having AI sort and qualify inbound leads. The platform automatically enriches CRM data and provides contact information for identified prospects.

The primary benefit is finding customers who are already interested in buying, which streamlines the sales process. Use cases include monitoring social platforms for competitor complaints, automating lead scoring and segmentation, and building customized sales workflows without coding requirements.

The product targets sales and marketing teams looking to automate their customer acquisition processes. It integrates with CRM systems and monitors various platforms including LinkedIn, Reddit, and Hacker News. The platform is backed by Y Combinator and trusted by companies like Bloom, Novoflow, Pirros, and Tau9.