Noodle Seed allows businesses to create their own branded applications inside popular AI platforms like ChatGPT, Perplexity, Gemini, Claude, and Grok. The platform enables companies to get discovered where customers are already searching and interacting with AI assistants.

Key features include selling products through Shopify integration, conversational lead capture, appointment booking via Google Calendar and Outlook, location-based discovery using Google Maps, and analytics to track performance. The platform supports HubSpot and Salesforce integrations for CRM connectivity and allows businesses to upload documents to enhance their AI app's knowledge base.

The setup process takes approximately 5 minutes without requiring coding skills. Businesses connect their website, get published on the OpenAI Store, and customers can then discover and interact with their brand through natural conversations.

Benefits include generating revenue through AI conversations, capturing leads automatically, booking appointments seamlessly, and gaining visibility where 800M+ people search weekly. Use cases span various industries including retail, services, and professional consultations.

The platform targets businesses wanting to establish an AI presence, particularly those adapting to AI-first customer interactions. It offers SOC 2 and GDPR compliance features and supports team collaboration through organizational accounts.