FlowGrid is a flexible CRM built for small business that starts as a blank slate and grows into the structure you actually need. It's described as "the back end to your life and business" and adapts to your workflow rather than forcing you into predefined molds. The platform emphasizes privacy-first principles, minimalism over bloat, and AI features that provide practical utility.

Key features include natural language queries through Nexus AI, visual Kanban boards for deal management, calculated fields that update automatically, and AI-powered field creation. The platform offers lead capture forms with CAPTCHA protection, AI chatbots for customer support, inventory tracking with custom fields, custom workflow tracking with timeline visualizations, lead management with automated task creation, and commission tracking with hierarchical sales structures. It also provides smart data import from CSV files with auto-mapping and relationship detection.

The platform works through an adaptive data model that lets you create custom objects that evolve with your business. Nexus AI helps build custom dashboards, create business apps, and set up automated workflows using natural language descriptions. The system automatically scaffolds workspaces from imported spreadsheets and provides drag-and-drop visual interfaces for pipeline management.

Benefits include painless onboarding from Excel spreadsheets, real-time collaboration, automated workflows without code, and reliable data management. Use cases span property management tracking units, agencies tracking campaigns, consultants tracking engagements, real estate commission tracking, and general business process automation.

Target users include small businesses looking for CRM alternatives to Salesforce or HubSpot, companies migrating from spreadsheets, consulting businesses, agencies, and organizations needing commission tracking. The platform integrates with Gmail and Microsoft 365 email, with calendar sync and booking systems coming soon. Technical details include field-level encryption, granular access controls, and enterprise-grade security features.