Social AI is an automated social media moderation platform designed specifically for e-commerce and direct-to-consumer brands. The system monitors Facebook and Instagram comments in real time, classifying each interaction by intent and sentiment, then taking appropriate automated actions based on predefined rules. This allows businesses to manage high volumes of social interactions efficiently while maintaining brand consistency.

The platform offers comprehensive automation capabilities including Auto Reply functionality that responds to different types of social interactions based on platform, interaction type, sentiment, and intent. Spam Shield automatically flags or hides spam, phishing links, and bot comments to keep feeds focused on genuine customer interactions. Positive Engagement features automatically thank customers for positive comments and reinforce brand reputation publicly. Negative Content Management flags negative or misleading comments for review or hiding to protect brand reputation. The system can also automatically move conversations requiring privacy to direct messages and maintain brand voice through configurable AI personas.

Social AI works by connecting to Facebook and Instagram pages and processing every comment in real time. The system classifies comments by intent and sentiment, then applies automation rules that users define based on the classification results. Each AI-generated reply undergoes multiple quality checks through Safety Guard to prevent hallucinations, policy violations, or tone drift before posting. The platform uses gradual rollout capabilities, allowing businesses to start with a small percentage of interactions handled by AI and increase coverage as confidence grows.

The primary benefits include freeing teams from repetitive social engagement, handling support requests that come through social channels, and responding to every comment without adding headcount. Use cases include detecting comment intent and responding with appropriate tone, turning social comments into private chats that drive sales, tracking social mentions in real time, auto-replying to positive reviews, and safeguarding brands across social platforms.

The product targets e-commerce and direct-to-consumer brands that need to manage social interactions at scale. It integrates with Facebook, Instagram, and also mentions capabilities with Trustpilot and Yotpo for review management. The platform offers one-click setup that auto-connects to social accounts and starts replying instantly, with advanced configuration options available for deeper personalization.