xfwd.link is an intelligent traffic guardian that actively monitors destination URLs to prevent revenue loss from broken links. It functions as more than just a URL shortener by providing real-time protection against dead ends that can sabotage marketing campaigns and customer journeys.

The platform offers stock and uptime guard that automatically redirects users when products go out of stock on Amazon and Shopify or when sites go down. It provides real-time analytics with granular data on clicks, referrers, devices, and countries that is exportable and actionable. Team collaboration features allow inviting teammates, managing permissions, and sharing link management without sharing passwords. Custom slugs enable creating branded, memorable links instead of random characters.

The system works through global check nodes that ping destination URLs as frequently as every 2 minutes, monitoring HTTP status codes and specific page content like "Sold Out" messages. When it detects a 404, 500 error, or out-of-stock element, it instantly flags the link as compromised and routes new clicks immediately to pre-defined fallback URLs while sending email alerts.

Benefits include preventing lost revenue from broken links, with average losses estimated at €1,400+ per broken link event for small teams. Use cases include protecting ad campaigns from dead ends, managing time-sensitive campaigns with scheduled redirects, running A/B tests with built-in sticky sessions, and generating QR codes for offline-to-online marketing.

The product targets smart marketers and agencies who need to protect their campaigns, with team collaboration features supporting multiple users. It offers API access for enterprise customers and integrates with platforms like Shopify and Amazon for stock monitoring. The service maintains 99.99% uptime and is GDPR compliant.