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Sendly targets developers (individual or team-based), small to medium business owners, startup founders, SaaS product managers, e-commerce operators, marketing teams, digital agencies, and compliance officers in regulated industries (healthcare, finance, legal). It is particularly suited for those who have been frustrated with traditional SMS providers like Twilio—suffering from surprise fees, slow verifications, and unaffordable support. AI agent builders and AI infrastructure companies will also find value in Sendly's native AI agent capabilities, which allow AI to autonomously send and manage SMS messages. The platform is designed for anyone who needs a fast, transparent, and developer-friendly SMS API without long-term contracts or hidden charges.