Rover is an embeddable AI web agent that transforms websites into interactive, agentic platforms capable of performing real actions for users. It reads the live DOM, builds semantic action trees, and executes tasks with native browser precision through a conversational interface embedded directly on websites.

Rover automates checkout processes by filling fields, clicking buttons, and completing purchases when users say "help me checkout." It provides guided product tours that walk users through features step by step through conversation. The agent handles smart form filling from natural language input without manual user intervention. It can navigate pages and run workflows autonomously based on user requests.

Rover operates by reading the live DOM rather than taking screenshots, enabling sub-second response times and first-party execution. It builds a semantic action tree from the website's structure and executes interactions with native browser precision. The system requires just one script tag embed and works without backend changes or API exposure.

Rover helps convert visitors through action rather than just conversation, increasing checkout completion rates and reducing manual user onboarding. It eliminates the need for hand-holding users through complex workflows and provides immediate task completion through natural language interaction.

The product targets SaaS companies wanting to onboard users without hand-holding, e-commerce sites seeking higher checkout completion rates, and any website wanting to convert visitors through action-based engagement. It integrates via web embedding with a single script tag and achieves 81.39% task success rate on WebBench benchmarks.