Rool

Rool is a full private cloud machine that brings your files, software and AI into a single workspace. Instead of being only a chat window, Rool gives you a complete machine in the cloud that holds your documents, runs software, and keeps the work and memory produced between tasks. The machine is hosted in the EU, and the AI models that run on it are self-hosted by Rool in the EU as well. Rool is built for privacy-conscious individuals, teams and creators who want to work with AI without giving up control of their content. Your workspace stays private to you and to the people you choose to invite, and you can start on a free machine without a credit card. Most mainstream AI tools ask you to trade your data for convenience. Content you upload may be used to train models, advertising may be part of the deal, and your data may sit in jurisdictions far from where you or your customers are. Rool takes a different position. The company states that it sells Rool, not your data: there are no ads, no data sales, and your files and conversations are never used to train AI models. Your data is stored in Finland, under EU law, and your Rool Machine is hosted in the EU. For individuals and teams who care about where their information lives and who can reach it, that difference is the whole point rather than a footnote. Chat is just the surface in Rool. Behind every conversation sits a full machine that holds your files, runs software and keeps your work and memory between tasks. That means a chat is not a dead end: you can start with a conversation and then build from there. The machine keeps the results of what you do and the context around them, so the next task does not begin from zero. Files, software and memory are the three pillars Rool highlights. Writing a document, working with your files, or running software all happen on the same machine, and the outputs stay there, ready for whatever you do next, rather than being scattered across separate tools that forget what happened before. Rool runs AI models on infrastructure it manages in the EU. Those self-hosted models are what you use to work on the documents, files and tasks inside your Rool Machine. Frontier AI models are included in every plan, so the free Standard tier is not limited to a cut-down model. Usage is measured in AI credits: Standard includes 240 AI credits per day, Plus includes 1,200 per day, and Pro includes 4,800 per day, with the balance refilling hourly up to a plan-specific ceiling of 1,000, 2,000 or 5,000. Keeping the models in the EU, on infrastructure Rool manages, means your workspace and the AI infrastructure that serves it sit closer together rather than across jurisdictions. Your existing tools can be connected to your Rool Machine. Rool provides built-in connectors and support for custom MCP servers, which bring external services into the workspace so you do not have to abandon the tools you already use. Connectors and MCP are listed as features of the Plus and Pro plans, and they appear alongside the custom subdomain option. Practically, this means the machine is not a sealed box: it can reach out to the services around your work and pull their capabilities into the same place where your files and memory already live. Rool describes this as bringing the tools you already use into your Rool workspace, keeping one environment instead of many disconnected ones. Privacy is not a setting in Rool; it is the shape of the product. Your machine is private to you and the people you invite, and you choose who gets access. Your files, conversations and memory stay in your own workspace. Rool states plainly that there are no ads and no data sales, and that your files and conversations are never used to train AI models. The European hosting story reinforces the same point: your Rool Machine is hosted in the EU, and the models are self-hosted in the EU too. For anyone whose work involves sensitive material, such as client documents, internal notes or personal writing, having a workspace that is not mined for advertising or model training removes a recurring source of hesitation. The overall approach is to give one person or a team a single persistent machine rather than a collection of disconnected chat sessions. You start with a chat, and the chat is how you get going, but everything it touches lands on the machine: the documents you write, the files you work with, the software you run, and the memory that carries context forward. Rool calls the memory system Object Memory, and full Object Memory is included in the free Standard plan. Because the machine keeps working state between tasks, you do not have to re-establish context every time you come back. Because the models run on Rool's own EU infrastructure, the AI is part of the same environment as your files instead of a separate service consuming them. The benefit is continuity with control. Work you do in Rool does not evaporate when a conversation ends; the results and the context stay on your machine, ready for the next task. You keep your files, conversations and memory in your own workspace and decide who else can see them. There are no ads and no data sales to work around, and your content is not used to train AI models, so you can bring real work into the tool rather than sanitised versions of it. EU hosting and EU self-hosted models give you a clearer answer when someone asks where the data lives. And because every machine starts free, with no credit card and no trial clock, the cost of trying that approach is zero. Rool fits workflows where a person or a small team needs to work across files and tasks with AI in the loop. Writing a document, working with existing files, or running software are the activities Rool names directly, with the machine keeping the results and context ready for what comes next. Teams can invite the people they work with and control who has access to the workspace. Creators get a place to keep ideas, files and AI work together instead of spread across unrelated apps. Anyone who needs to connect external services can do so through connectors or a custom MCP server and then work with those tools from inside the same machine. The pattern in every case is the same: start a chat, do the work, and let the machine hold onto it. Rool is available on the web and as mobile apps for iOS and Android, with download badges for the App Store and Google Play. Pricing is freemium. Standard is free forever: 240 AI credits per day, 2 Rool Machines, 1 GB of storage per Machine, a balance that refills hourly up to 1,000, full Object Memory and frontier AI models included. Plus costs €9 per month and multiplies the daily credits five times to 1,200, with 2 GB of storage per Machine, a refill ceiling of 2,000, faster hourly refills, a custom subdomain, and connectors/MCP. Pro costs €25 per month, twenty times the Standard credits at 4,800 per day, 5 Rool Machines, 10 GB of storage per Machine, a refill ceiling of 5,000, priority support from the Rool team, plus everything in Plus. Rool's proposition is simple to state: a full private AI machine with files, software and persistent memory, hosted in the EU, running models that Rool self-hosts in the EU, under a policy of no ads, no data sales and no training on your content. It takes the convenience of chatting with AI and attaches it to something that lasts, a machine that keeps your work and its context between tasks. For privacy-conscious individuals, teams and creators who want AI they can trust with real work, Rool offers a workspace you control, on your terms, and free to start.