Punk

Punk is a tool for building Meta ad audiences from real-world behavior. Instead of letting Meta's algorithm decide who should see an ad, advertisers describe the physical places their customers go — a store, a gym, a restaurant, an event, or a competitor's business — and Punk builds a Meta audience from the devices that were physically there. The product is aimed at advertisers, small businesses, growing teams, and agencies who want to control exactly which phones their Facebook and Instagram ads are delivered to, without needing deep technical skills or an agency retainer. Before Punk, places were not targetable in this way. As the site puts it, Meta decides who sees your ad and you hope its algorithm finds the right people. Standard targeting options are limited to interests, demographics, and broad locations with a one-mile minimum. Real-world location data, meanwhile, was reserved for enterprises with huge budgets and teams manually processing it. Punk positions itself as closing that gap: the same kind of location-based targeting that once required enterprise resources is made available at a self-serve price point, run by AI agents rather than a manual data team. Punk's core workflow has three steps. First, describe: the advertiser describes where their customers go, how often they go there, and when. The place can be a store, an event, or any place customers spend their time. Second, resolve: Punk resolves the devices that visited the chosen places into a Meta audience. Third, launch: the advertiser uploads creative and activates the campaign directly from Punk, with no technical knowledge needed. Alternatively, the audience can be exported to Meta Ads Manager and the campaign finished there. Behind the audience building is what Punk calls identity resolution at scale. Punk brings billions of consented location and behavioral touchpoints from apps and websites into one place, sourced every day from multiple data providers. That data bank is what the platform searches when an advertiser asks for an audience. The site illustrates the concept with examples of real-world visit patterns — a gym member visiting three times a week, a dog park regular visiting five times a week, a Whole Foods shopper visiting twice a week — showing how place type and visit frequency combine into a describable audience profile. Punk's specialized AI agents do the searching. They handle location resolution, geospatial querying, behavior matching, and device identification across the data bank. Every audience then runs through a privacy engine before syncing to Meta. Punk states that it is designed to let advertisers build and activate audiences without accessing people's raw device identifiers, and that the underlying data is processed behind the scenes to create audiences for advertising. The site also displays badges for a Meta approved safe workflow alongside USA and Canada privacy compliance. Advertisers can target everyone who went to a specific place in a specific window — for example, everyone who went to Orangetheory classes in Toronto last month — and can refine a request by how recently or how often people visited. Punk notes that audience availability depends on coverage for the places and visit patterns chosen. Suggested starting points on the site include stealing competitors' customers, retargeting store visitors, targeting a whole event, and targeting the places that matter to the advertiser. Punk frames its difference from standard Meta targeting across four dimensions. On who sees your ad: Meta decides who sees the ad and you hope the algorithm finds the right people, whereas with Punk you choose the audience your ads are delivered to. On what you can target: interests, demographics, and broad locations with a one-mile minimum, versus exact devices based on where people go and how often they go there. On expertise required: learning Meta Ads Manager or hiring an agency to run basic campaigns, versus running hyper-targeted campaigns just by chatting with Punk. On access to the data: location data reserved for enterprises, versus Punk's agents doing that work at scale for $79/month. Every device Punk finds is securely added to a Meta Custom Audience you can target with ads. From there, advertisers either launch the campaign directly from Punk using a connected Meta ad account or export the audience to Meta Ads Manager and finish the setup there. The Growth plan lists campaign analytics among its inclusions, alongside location-based device targeting and Punk to Meta audience export. The stated benefit is control: the advertiser picks which phones get the ads rather than leaving delivery to the algorithm's guess. Because audiences can be built around visits to competing businesses, advertisers can go after competitors' customers. Because they can be built around a whole event, advertisers can reach everyone who attended. And because the whole request is expressed in plain English and reviewed before launch, campaigns that previously required Meta Ads Manager expertise or an agency can be run by chatting with Punk. Concrete scenarios named on the site include targeting everyone who went to Orangetheory classes in Toronto last month, stealing competitors' customers, retargeting store visitors, targeting a whole event, and targeting the places that matter to the advertiser. The FAQ broadens this to audiences around visits to stores, gyms, restaurants, events, competing businesses, or other relevant places, refined by how recently or how often people visited. Agencies and large media buyers have a further path: Punk Concierge audiences, built live on a call with a Punk Pro. Punk is a paid subscription with three published plans, each priced per account plus a percentage of Punk ad spend, with ad spend paid directly to Meta. Growth is $79/month for small businesses, plus 6.5% of Punk ad spend, and includes 12M tokens (about 4 generated audiences), location-based device targeting, Punk to Meta audience export, and campaign analytics. Pro is $229/month for growing businesses and teams, plus 3.5% of ad spend, and adds Punk Concierge audiences, 36M tokens (about 12 generated audiences), up to 10 Meta ad accounts priced per account, and dedicated support. Expert is $729/month for large media buyers and agencies, plus 1.5% of ad spend, and adds 120M tokens (about 40 generated audiences), a weekly one-on-one with the founder, and early access to new features. Usage beyond a plan's included tokens is billed separately, and the site points to its pricing page for current rates. Advertisers can start free, describe an audience in a chat interface, review it, and then launch or export it, and those who want more hands-on help can use Concierge or book a call. The site positions Punk as usable without technical skills, with the audience managed through a connected Meta ad account. Punk's primary value proposition is simple: pick any place, and show your ads to the devices that were physically there. By turning real-world behavior into a targetable Custom Audience and handling the data work with AI agents, it gives advertisers a direct say in who sees their ads — with a Meta approved safe workflow and USA and Canada privacy compliance built in.