Octupie is an agent that runs the entire short-form content workflow end to end. Instead of spending hours scrolling and analyzing competitor content, creators can rely on Octupie to surface only the videos that broke past their baseline performance. The platform then decodes exactly why each outlier worked—examining elements like hook, beats, pacing, and angle—and rewrites the winning idea as a ready-to-shoot script in the user's voice.
The system is trained on the creator's own past videos, captions, and comments, ensuring the generated scripts sound authentic rather than generic AI copy. This approach eliminates the common problem of AI scriptwriters producing content that lacks the creator's personal tone and style. Currently supporting Instagram Reels at launch with LinkedIn content planned next, Octupie is designed to save creators significant time in the content research and scriptwriting process.
Octupie operates by first allowing users to track the creators they compete with on Instagram. The platform then monitors these accounts and identifies only the videos that significantly outperformed their typical baseline metrics. For each successful video, Octupie analyzes the specific elements that contributed to its success, including the hook that grabbed attention, the beats and pacing that maintained viewer interest, and the angle that made the content compelling.
The private beta currently includes 11 creators across AI, Education, and Lifestyle niches, with 45 additional creators on the waitlist. This focused approach allows the team to refine the platform based on real user feedback before broader release. The founders built Octupie after experiencing firsthand the time-intensive process of content research and scriptwriting while working with a 222k-follower Instagram creator.
The platform is particularly valuable for content creators, social media managers, and agencies who need to consistently produce engaging short-form content. By automating the research and initial scriptwriting phases, Octupie enables creators to focus more time on filming, editing, and engaging with their audience. The voice training feature ensures that even automated content maintains the authentic tone that audiences expect from their favorite creators.
Key Features
- •Competitor tracking: Drop Instagram handles and Octupie indexes every post, learning each account's baseline performance. It automatically flags only outlier posts that significantly outperform that baseline, saving you from manual scrolling through hundreds of mediocre videos.
- •Outlier decode: For each outlier video, Octupie provides a structured analysis of the hook, proof device, format, and CTA that drove its success. It also identifies pacing changes, contrarian POVs, and payoff timing, giving you a clear template to replicate winning patterns.
Publisher
A
admin
Launch Date2026-05-10
Platformweb
Pricingfree
Domain Authority
Ahrefs DR2/100
Traffic Insights
Month2026-04
Estimated Visits0
MoM Visits GrowthN/A(+0)
Avg Time on Site0s