Hedra enables users to get instant answers to business questions by asking in Slack, with charts, insights, and reports delivered in seconds. It eliminates the need for SQL writing or waiting on analysts, providing automated reporting capabilities.

Key features include answering 'what happened?' questions about revenue, customers, conversion, retention, engagement, and traffic with clear summaries. It can compare periods, quantify drivers, break down results by segments like product or geography, diagnose performance shifts, build repeatable reporting views, and produce exports for further analysis.

The product works by allowing users to ask questions in Slack, after which Hedra writes the query, runs it against the database, and builds charts or reports automatically. It includes built-in safeguards to flag common caveats like incomplete data or definition mismatches.

Benefits include getting answers in seconds instead of days, reducing the load on data teams, and providing enterprise-grade security. Use cases include weekly KPI reports, revenue analysis, churn predictions, support trend monitoring, compliance audits, and outage analysis.

Target users include operations, finance, leadership, growth, product, support, success, legal, compliance, engineering, and DevOps teams. It integrates with Slack and supports databases like PostgreSQL, MySQL, Snowflake, BigQuery, Redshift, and Databricks.