folk Assistants are AI-powered sales assistants designed to work continuously to help sales teams close more deals. They proactively take action from your CRM by researching companies, sending outreach emails, recapping ongoing deals, and identifying who to follow up with.

The Follow-up Assistant analyzes email and WhatsApp conversations to detect inactive discussions with pending next steps, then provides personalized follow-up suggestions. The Recap Assistant generates instant summaries of relationships with people, companies, or deals by scanning interactions, emails, meetings, notes, and messages. The Research Assistant enriches company profiles and generates research notes by finding and organizing company insights automatically. The Workflow Assistant automates email outreach using trigger-based workflows that send personalized emails based on contact creation or field updates.

Each assistant operates with specific mechanisms: The Follow-up Assistant uses AI to analyze conversation patterns and timing. The Recap Assistant scans multiple data sources to produce structured briefs. The Research Assistant pulls data from trusted providers like People Data Labs and Perplexity. The Workflow Assistant uses customizable triggers and filters to automate email sequences.

The benefits include saving hours on manual research, ensuring consistent follow-ups, maintaining accurate databases, and scaling outreach efficiently. Use cases include preparing for calls, re-engaging leads, handing off accounts, managing multiple deals, and maintaining consistent communication with prospects.

Target users are sales teams and professionals who need to manage customer relationships and close deals more effectively. The assistants integrate with email platforms (Google or Microsoft), WhatsApp, LinkedIn, and CRM systems, operating through in-app notifications, email alerts, and contact profiles.