Flux is the first platform designed specifically for building personalized conversational agents that operate within existing messaging platforms such as iMessage and WhatsApp. The core purpose is to create AI agents that integrate seamlessly into users' daily communication channels, making artificial intelligence feel more natural and accessible.

The platform enables users to build various types of agents including web agents, price trackers, travel planners, news agents, weather agents, investment advisors, calendar agents, shopping helpers, budget planners, habit trackers, task managers, book agents, mood trackers, recipe finders, coding helpers, translators, movie agents, fitness agents, sleep monitors, journal agents, goal setters, savings trackers, email assistants, music agents, expense trackers, gift agents, food delivery agents, news aggregators, meeting schedulers, delivery trackers, and social agents. These agents can perform specialized functions within messaging interfaces.

Flux operates by allowing users to create agents that live inside messaging platforms where people already communicate. The unique approach involves meeting users in their existing communication channels rather than requiring them to use separate applications. This integration makes the AI agents feel less like traditional software and more like natural conversational partners.

The primary benefit is that agents built with Flux can serve as trusted friends, tutors, or assistants that interact with users on an emotional level within familiar messaging environments. Use cases include personal assistance, productivity enhancement, information retrieval, task automation, and specialized support across various domains such as finance, health, entertainment, and daily planning.

The platform targets users who want to create personalized AI assistants that operate within messaging platforms. It appears to be designed for individuals interested in building conversational agents for personal use or specialized purposes without requiring extensive technical expertise.