Firmified is designed to fix empty HubSpot records by fetching verified firmographics and syncing them directly to your CRM properties. It addresses the problem of ghost records accumulated since the sunset of HubSpot Insights, aiming to provide a clean, high-priority pipeline for 2026.

The product offers account-less login using existing HubSpot credentials, eliminating the need for new passwords. It provides an instant audit to show exactly which records are missing data before payment. Firmified fills in revenue, industry, and head-count data as soon as a domain hits your CRM.

Firmified operates by allowing users to log in with HubSpot and start anchoring data in seconds. It automates the process of researching and updating CRM records, syncing verified information directly to HubSpot properties with one click.

The benefits include stopping manual research, ensuring psychological safety with flexible pricing, and preparing for Q1 outreach with a clean pipeline. Use cases involve cleaning up CRM backlogs and maintaining real-time data synchronization for sales and marketing efforts.

Target users are HubSpot customers looking to clean their CRM data. The product integrates directly with HubSpot and offers plans tailored for one-time cleanups or ongoing data maintenance.