Design Rails is an AI-powered platform that generates complete brand identities through conversational interaction. Users chat with an AI designer to create logos, color palettes, typography, and other brand elements quickly.

The product offers a free tier including a full logo in PNG format and basic color palette, plus chat revisions. The paid Full Brand Package provides AI-ready specs, icon logos for apps and favicons, full logos in SVG and PNG formats, shareable style guides, typography and color specifications, and borders, shadows, and UI guidelines. It includes free design prompts covering effects, logos, and UI elements across multiple categories.

The process involves starting a chat to describe the project, vibe, and vision, with the AI asking relevant questions. Users then refine options through feedback and iteration until satisfied before downloading files to start building with their custom brand.

Benefits include getting a complete brand identity quickly without generic UI, with specs that integrate directly into coding workflows. Use cases involve creating brand kits for AI agents to ensure on-brand output when building websites or applications.

The target audience includes builders and developers using coding agents like Claude, Cursor, v0, Bolt.dev, Lovable, VS Code, Antigravity, and Codex. It is coding agent friendly, no-code ready, and features a 5-minute setup process.