CrewClaw is a tool that generates the foundation for AI agents by creating SOUL.md configuration files for any role, including project manager, content writer, SEO analyst, software engineer, and data analyst. It provides pre-built templates that users can customize to define their agent's identity, personality, and capabilities.

The product offers ready-to-use templates for various roles, real-time preview of SOUL.md configurations, a complete workspace with multiple config files, support for any AI model like Claude, GPT-4o, or Gemini, team builder functionality for creating 3-5 coordinated agents, and instant download of workspaces without signup requirements. The workspace includes SOUL.md for identity and personality, HEARTBEAT.md for auto-run scheduling, MEMORY.md for persistent memory, TOOLS.md for connected tools and APIs, AGENTS.md for teammate awareness, IDENTITY.md for communication style, BOOTSTRAP.md for initialization, USER.md for user profile, and README.md for setup guidance.

The system works through a three-step process: users pick a template from over 47 options, customize their agent's name, personality, skills, rules, and AI model with real-time preview, then download a complete workspace package. The generated configurations are production-ready and can be deployed immediately.

Benefits include eliminating cloud lock-in and monthly server fees by allowing agents to run on local hardware like Mac Minis, VPS, Raspberry Pis, Docker containers, or laptops. Use cases span project management with sprint planning and task coordination, content writing for blog posts and social media, SEO analysis including keyword research and competitor analysis, software engineering tasks like code review, and data analysis with SQL queries and reports.

The tool targets makers and developers who want to build AI agents without complex setup, offering templates for project managers, content writers, SEO analysts, software engineers, data analysts, and customer support roles. It integrates with various tools and APIs including browser, SERP API, WordPress, Slack, Convex, GA4, X, Mixpanel, and supports running on multiple platforms.