Xena Intelligence

Key Features

• •AI Visibility Score: The AI Visibility Score evaluates your product listings against Amazon's recommendation factors, providing a score and actionable fixes to improve ranking. This helps brands prioritize changes that directly impact visibility.
• •Xenalytics Brand Analytics: Xenalytics offers deep performance metrics, share-of-voice analysis, and competitive benchmarking for CPG brands. It enables data-driven decisions to improve market position on Amazon.
• •Foresight Shopper Insights: Foresight provides granular data on shopper search behavior, click patterns, and purchase intent. Brands use these insights to tailor content and advertising to what customers actually want.
• •BrandVoice Account Services: BrandVoice handles day-to-day Amazon account management, including listing optimization, advertising, and strategic planning. This frees up internal teams to focus on broader growth initiatives.
• •SKU-Level Optimization: The platform offers SKU-level analysis to identify exactly which products need improvement and what changes to make. This granular approach ensures no product is left behind in AI rankings.

Use Cases

• •A new product launch isn't gaining organic traction. By using the AI Visibility Score, a brand identifies missing keywords and poor image quality, then implements fixes to see a 3X increase in impressions and sales within weeks.
• •A brand manager uses Foresight to discover that shoppers search for a specific product benefit not highlighted in listings. After updating content to include this benefit, click-through rates double and conversion improves.
• •An agency managing multiple CPG accounts uses Xenalytics to benchmark each client's share of voice against competitors. This data guides resource allocation and campaign prioritization, resulting in better overall performance for all clients.
• •A CPG brand facing stagnant growth on Amazon leverages BrandVoice managed services to revamp their entire account strategy, from advertising to inventory management. Within three months, they achieve a 5X increase in AI engine visibility.
• •A brand launching a new variant of an existing product uses the platform to ensure the new listing is optimized from day one, preventing it from being ignored by AI recommendations. The result is immediate organic visibility and steady sales growth.

Who is this for?

Xena Intelligence is designed for CPG brand managers, ecommerce directors, and Amazon account executives at consumer packaged goods companies. It also serves ecommerce agencies that manage multiple client accounts on Amazon. The platform is ideal for teams looking to move beyond basic keyword optimization and gain deep insights into how AI-driven recommendation engines affect their product discoverability. Additionally, it benefits senior executives who need data-driven visibility into Amazon channel performance without getting mired in operational details. The solution is most valuable for brands that are serious about growing their share of voice on Amazon and are willing to adopt a structured, analytics-led approach to marketplace optimization.