WEIR AI is a privacy and consent-centric identity rights platform designed to help individuals track their identity online for protection or financial benefit. The platform addresses the growing concern that AI tools have made identity manipulation effectively zero-cost, impacting people's lives, freedom, and finances.

The platform allows users to monitor for mentions of themselves online, including hidden ones, and provides public identity checkups. Users can set their own terms for how their identity is used, file claims when unauthorized use occurs, and license their likeness commercially on their preferred terms. The technology was built from scratch to be privacy-preserving at the algorithmic level.

WEIR AI's unique approach involves reinventing identity recognition technology purpose-built to put people in control without limiting commercial options. The system requires identity verification before detecting deep mentions and operates with plain English consent. All findings are private by default, with users controlling data access, deletion, and downloads.

The benefits include protecting reputation, freedom, and finances by giving individuals control over their public identity. Use cases span from celebrities and athletes protecting their likeness to regular individuals concerned about unauthorized use of their identity in AI-generated content or commercial campaigns.

Target users include creators, public figures, professionals, athletes, brands, and institutions whose appearance or identity is part of their livelihood. The platform operates as a Public Benefit Corporation with a mission focused on privacy, safety, and security, using subscription-based pricing where users are customers rather than products.