WEIR AI is a privacy-first platform designed to help individuals track their public identity online, enabling them to either protect it from unauthorized use or earn compensation from its licensed use. It serves anyone concerned about how their name, image, and content are being used across digital platforms, with the main purpose of giving users ownership and control over their public identity.

The platform addresses the growing problem of unauthorized use of personal identity online, where individuals' likenesses can be exploited without consent or fair compensation. This matters because it protects personal privacy, ensures ethical use of identity, and empowers individuals to monetize their public presence on their own terms, aligning with higher privacy standards and transparent practices.

A key feature is automated monitoring, which detects when and where a user's public identity appears across platforms worldwide. This continuous surveillance helps users stay informed about mentions and usage of their name, image, and content without manual effort.

Another core capability is control, allowing users to set and automate terms for how their likeness can be used and by whom. This feature empowers users to define permissions and restrictions, ensuring their identity is used only in ways they approve.

The platform also facilitates earning opportunities, enabling users to receive fair compensation when brands use their public identity with consent. This turns identity management into a potential revenue stream, rewarding users for authorized use.

Additionally, WEIR AI provides resolution tools, offering faster and fairer streamlined dispute resolution for unauthorized use. This helps users efficiently address violations and enforce their terms, reducing the complexity of legal processes.

Overall, WEIR AI works by combining advanced monitoring technology with user-defined controls and monetization mechanisms. Its unique approach leverages expertise from industry leaders in AI, biometrics, and privacy to create a mission-based solution that prioritizes user rights over profit, operating as a public benefit corporation.

Benefits for users include enhanced privacy protection, reduced risk of identity misuse, potential income from licensing, and peace of mind through automated oversight. Users gain greater autonomy over their digital presence and can navigate identity issues with professional support.