Webflow's AI site builder creates a functional site and a foundational design system that you can shape to meet your needs. It turns a prompt into a fully customized, production-ready website.

The AI site builder generates a professional website from start to finish including a functional layout, images, and copy based on a prompt. It creates a complete, multi-page foundation for your website with a reusable design system to help your site look and feel consistent as it grows. You can customize styles, colors, typography, and other elements site-wide across 8 editable categories including animation presets with GSAP.

The process begins by describing your vision and who it's for, after which Webflow AI creates a ready-to-edit site draft. You can then shape your site's structure by adding, removing, or reordering sections and pages. After customization, you can extend, refine, and optimize your new site using the full power of Webflow.

The builder provides a faster start on a foundation built to scale, reducing the time from kickoff to initial design significantly. It enables clients to see the overall vision much earlier in the process, allowing for refinement into a fully polished site with confidence.

The product is built on Webflow Flowkit, Webflow's modular CSS framework that provides a structured system of reusable utilities, components, and variables to ensure customizable, consistent, and scalable design beyond the initial AI-generated build.