Reach is a personal CRM application built specifically for freelancers and consultants who want to maintain client relationships without the complexity of traditional CRM systems. The app focuses on simplicity and privacy, allowing users to stay in touch with clients through automated reminders while keeping all data secure on their personal devices.

The application offers simple contact management that allows users to add contacts quickly with only essential details. It provides smart reminder functionality that notifies users when it's time to reach out to specific contacts. Quick logging capabilities enable users to record calls, emails, and meetings with just a few taps. Home screen widgets display contacts needing attention without requiring the app to be opened. The privacy-first approach ensures all data remains on the user's device.

Reach operates by allowing users to set reminder frequencies for each contact individually. The system then sends notifications when it's time to reconnect with specific clients. All data synchronization occurs through the user's personal iCloud account, maintaining complete privacy and security.

The primary benefit is preventing client relationships from going cold through timely reminders. Use cases include freelancers maintaining regular contact with existing clients, consultants tracking interactions with multiple stakeholders, and independent professionals managing their professional network without complex CRM overhead.

The target audience consists primarily of freelancers and consultants who need simple relationship management tools. The application integrates with iOS through home screen widgets and uses iCloud for synchronization. Technical details include offline functionality and no requirement for third-party access permissions.