Optibase is a comprehensive website experimentation platform designed to help teams test, analyze, and optimize their websites. The platform enables businesses to run various types of experiments to improve conversions and understand user behavior through multiple testing methods and analytics tools.

Optibase supports A/B testing for fast validation of focused changes, split URL testing for comparing full pages or flows across different URLs, and multivariate testing for evaluating multiple elements together to find winning combinations. The platform includes conversion tracking for monitoring clicks, forms, pages, and custom events, along with analytics for viewing variant performance and results at a glance. Built-in reporting allows users to review results daily, weekly, or monthly, while heatmaps provide visual insights into where users click, scroll, and focus. User recordings offer session-based insights to watch sessions and spot friction or confusion.

The platform integrates seamlessly with Webflow through its app marketplace, making installation and test creation straightforward within the Webflow designer. Optibase runs smoothly without flickering between variants, ensuring a consistent user experience. It includes audience segmentation capabilities based on geolocation, screen size, device, browser, operating system, traffic source, UTM parameters, and new vs. returning visitors.

Optibase helps businesses improve conversions by allowing them to test different website versions and personalize content based on experiment insights and user behavior. Teams can make data-driven decisions by analyzing which variations perform better and understanding why users behave certain ways through visual and session-based insights. The platform is particularly beneficial for Webflow users seeking to optimize acquisition funnels and conversion rates without complex tools.

Optibase targets teams and agencies using Webflow, with over 3000+ teams and agencies currently using the platform. It is designed to be no-code friendly, making it accessible for users without technical expertise. The platform is GDPR compliant and offers affordable pricing without requiring payment for unnecessary features.