Boom is a video application designed specifically for Mac users who need professional-quality video presentations and screen recordings. It enables users to present live on video calls and record their screen with dynamic layouts that look produced without any editing required. The app eliminates the need for complex video editing software or timeline-based post-production workflows.

Boom offers dynamic layouts that allow switching between camera-only, side-by-side, and screen layouts on the fly during presentations. It includes cinematic zoom functionality to zoom in on any part of the screen with a click or shortcut. Users can add branded overlays including logos, lower thirds, and custom backgrounds. The app provides virtual backgrounds with blur, replace, or green screen options, skin smoothing for natural enhancement, and camera-off screens that show branded holding screens. Additional features include GIFs, emojis, and effects that can be dropped in live, camera controls for framing adjustments, and remote control capabilities with hotkeys.

The app works as a virtual camera that integrates with existing video applications. It enhances whatever camera hardware users already have, whether it's a MacBook camera, external webcam, or iPhone used as a camera. Boom provides a floating mini remote that puts layouts, zoom, and screen selection at users' fingertips, allowing them to manage presentations without breaking eye contact. There's also Stream Deck integration for physical control over layouts, effects, and recording.

Boom eliminates the need for editing by making videos ready the moment users stop recording, with HD export capabilities for instant sharing. It captures screen and camera together in dynamic layouts including side-by-side, picture-in-picture, or fullscreen configurations. The app records iPhone and iPad screens with device frames, making it ideal for app demos and tutorials.

The product is targeted at coaches, creators, consultants, founders, and professionals who need to present polished video content. It's designed for modern professionals who conduct live presentations, record tutorials, demos, courses, and walkthroughs. Boom works with Zoom, Meet, Teams, and any video application that allows camera selection, requiring macOS 13 or later.