Ass Auction is an advertising network with exactly one placement: a pair of boxers. Brands outbid one another to get their logo onto that single spot, competing on one public leaderboard where every position is bought with real money. The product is aimed at companies, makers and marketing teams that want an unusual, highly visible way to put a logo, a link and a short product pitch in front of an audience, and it is built to be used without creating an account. Only the top 22 bidders actually make it onto the boxers, while every other entry stays visible on the leaderboard beneath them.
The premise is deliberately narrow. Instead of spreading a budget across many ad slots, formats and campaign settings, Ass Auction collapses advertising into a single ranked list, described on the site as one leaderboard, real money, no accounts. Rank is driven purely by how much has been paid, so a brand's position is a direct, public statement of what it was willing to spend. That transparency is the whole mechanic: the site even lists the price of overtaking the person above you, so every competitor can see exactly what the next position costs. The model is stated without apology in the how-it-works section, where the third step reads simply that money is never refunded, and that this is the whole business model.
Joining the board is a single transaction. A participant pays at least $5, and the link joins the leaderboard at whatever rank that money buys, going live the moment payment lands — there is no approval step described anywhere on the site. From then on, the entry is exposed to being outbid: anyone can pay more and push it down the list. Because the ranking is based on total spend rather than a separate bid, climbing back up only costs the difference between the current total and the amount needed to overtake the entry above. The live board makes this concrete with steal-the-spot prices: the number one entry displayed a steal price of $15, and the entries beneath it each showed a steal price of $10, which tells a visitor at a glance how much it would take to leapfrog the next competitor.
The physical element is what gives the product its name and its novelty. The top 22 entries get their logos worn on a pair of boxers, illustrated on the homepage as an image of boxers carrying the top 22 logos. The page leads with the promise that the operator will tattoo your logo on my ass, while the boxers artwork is described in the same breath as the place where the top 22 logos end up. Every entry is presented as more than a name: it pairs a logo with a short product description, a click count and a domain link, so the leaderboard reads like a ranked directory of the brands currently competing for the spot.
Ass Auction is designed to be used without signing up. There are no accounts to create; a participant supplies only a URL or an X handle, and payment is handled through Stripe. Around the leaderboard, the site layers several live elements. Click counts update live and show how many clicks have been sent to each product, turning the board into a running measure of attention rather than a static list of prices. Each entry has a share card, so a brand can point people at its position elsewhere. An email notification arrives when an entry gets knocked down by another bidder, which means a participant does not have to keep refreshing the page to find out it has lost ground. And a gossip bar runs alongside the auction, a space where the crowd talks about what is happening on the board. Taken together, these details give the auction a sense of motion and give entrants feedback on how their placement is performing.
The site documents the workflow in three steps. First, pay at least $5 and your link joins the board at whatever rank your money buys, going live the moment payment lands. Second, anyone can pay more and push you down; because your total spend is your rank, climbing back only costs the difference, and the top 22 get worn on the boxers. Third, money is never refunded, which the site describes as the whole business model and now, in its words, on the ass too. That structure produces a fully transparent auction: no hidden bidding, no ranking algorithm, no negotiations. Every position has a visible price, every competitor can see what it would cost to take the next spot, and the ranking simply reflects who has spent the most at any given moment.
The most immediate outcome for a brand is placement on an ad surface that a conventional campaign cannot buy, plus a permanent, public link to its site from the board. The board reports the results openly: at the time captured, six claimed entries had sent a combined 158 clicks to their products, and individual click counts were shown next to each listing, from seventeen clicks for the top entry down to smaller numbers further down the list. That gives an entrant something measurable to watch. Live click counts and a share card make the entry easy to monitor and easy to show to other people. Because rank equals total spend, the cost of moving up is predictable rather than speculative: an entrant pays the difference needed to climb, not a fresh fee. The knock-down email keeps participants informed without requiring constant attention, and the gossip bar turns the audience into part of the show.
The board itself illustrates who uses the product. In the captured listing, AnonRouter — described as a private, open-source alternative to OpenRouter whose prompts are encrypted and processed inside secure hardware — sat at number one with a $10 spend and a $15 steal price. Activepieces, a platform for building a self-driven AI culture across HR, finance, marketing and sales under the supervision of IT teams, held second place at $5 with a $10 steal price. Peeko, a cookieless first-party web analytics tool that shows who visits your site and which AI crawlers read it, was third at $5. Further down, the board listed market management software for farmers markets and craft fairs, a product called Vetypro, and Dokus, which keeps passport, ID and driver's licence in one wallet across iPhone, iPad and Mac. Across these examples the pattern is the same: a short pitch, a logo, a link and a price that decides the position.
Pricing begins at $5, the stated minimum to join the board. Above that, the amount paid determines rank, and the steal-the-spot figure shown against each entry indicates what it would cost to overtake the entry above. Ass Auction runs on the web at ass.auction and uses Stripe for payments. The identity requirement is minimal — a URL or an X handle — which keeps the barrier low for indie makers, small teams and side projects, while the novelty of the placement gives larger brands a reason to take part as well.
Ass Auction is a single-placement ad network built on a model it states plainly: one leaderboard, real money, no accounts, and the top 22 logos worn on a pair of boxers. Brands bid by spending, ranks are public and priced, outbidding is always possible, and nothing is refunded. For anyone who wants an offbeat, self-contained ad placement with visible clicks and a permanently public link, the auction is the entire product — and that is exactly the point.