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Aira targets macOS users who regularly participate in video calls, create recorded content, or deliver presentations, including presenters, content creators, educators, remote workers, streamers, and professionals. The application serves individual creators, small teams, and businesses needing discreet teleprompting without subscriptions. It's particularly valuable for those using Zoom, Google Meet, Teams, or screen recording software who want to maintain eye contact while reading scripts. Users must have macOS 14.4+ on Intel or Apple Silicon Macs and value privacy, ease of use, and professional presentation quality.