SWOTPal is an AI-powered tool designed to transform strategic planning by generating professional SWOT (Strengths, Weaknesses, Opportunities, Threats) and TOWS analysis documents instantly. It helps users turn complex business ideas into structured insights without spending hours on manual analysis.

The tool offers instant analysis by simply typing a company name, product, or idea. It can analyze various formats including PDF reports, web links, LinkedIn profiles, PowerPoint slides, Excel/CSV files, Word documents, Markdown, and plain text. Key features include AI optimization that expands brief points into comprehensive strategies, presentation-ready exports to PDF or PNG, and full editing control to refine outputs before sharing.

SWOTPal works by scanning the web for competitors, market trends, and financial data when a topic is entered. Its unique approach includes decoding LinkedIn profiles to uncover personal brand strengths, identify networking gaps, and generate conversation starters. The AI engine synthesizes information to provide actionable growth and defense strategies.

Benefits include saving time on formatting, validating business models for pitch decks, prioritizing product features, conducting competitor research, and planning marketing campaigns. Use cases span startup pitch decks, product roadmap planning, competitor research, personal career analysis, and marketing campaign strategy.

The product targets early-stage founders, MBA students, management consultants, small business owners, and product managers. It is available on web and iOS platforms, with integrations for various document formats and LinkedIn analysis capabilities.