Know which campaigns actually drive your installs
Redirectly is a combined deep linking and install attribution platform designed specifically for mobile apps. It serves mobile app developers, product managers, and marketing teams who need a clear view of which campaigns drive actual app installs. The core value of Redirectly lies in its unified dashboard that shows every click, install, and conversion attributed back to the specific campaign, channel, device, and country. This eliminates the need for separate tools and costly enterprise solutions, providing essential attribution insights in real time. With Firebase Dynamic Links shutting down in August 2025, many teams are seeking a reliable replacement, and Redirectly positions itself as a straightforward alternative.
The primary problem Redirectly solves is the fragmentation and high cost of deep linking and attribution tools. Firebase Dynamic Links are being killed off, leaving developers without the core mechanism to direct users to specific in-app content after an install. Meanwhile, incumbent platforms like Branch charge around $500 per month, making them prohibitive for small teams and startups. Links often break at the app store, leading to poor user experiences and lost conversions. Redirectly addresses these pain points by offering deferred deep linking that survives the installation process and attribution that ties every install back to its source, all at a starting price of $49 per month. This matters because teams can finally see organic versus paid installs clearly, optimize their ad spend, and ensure users land on the correct screen after installing.
The first major feature is Deferred Deep Linking, which ensures that a link remains valid even if the user has not yet installed the app. When a user clicks a deep link, Redirectly checks if the app is installed. If not, it routes the user to the appropriate app store for download. After installation, the app opens and the user is redirected to the intended in-app content rather than just the home screen. This feature works automatically with the Redirectly SDK and is critical for campaigns that target new users. For example, a promotional link in a social media post can lead directly to a discount page inside the app, even for first-time installers. The benefit is a seamless user experience that boosts conversion rates and reduces drop-off during the install-to-engagement journey.
The second major feature is Install Attribution, which gives teams the ability to trace each install back to the specific campaign, creative, or channel that produced it. The live dashboard breaks down clicks, installs, and conversion rates by campaign, channel, device type, and country. Organic installs are clearly separated from paid ones, eliminating guesswork. The dashboard updates in real time, unlike overnight batch reports from other tools. Users can see, for instance, that a Product Hunt launch drove 38% of installs while Twitter contributed 24%. This granular visibility allows marketing teams to double down on high-performing channels and cut underperforming ones. Attribution data is also exportable and integrates with UTM parameters, creating a single source of truth for mobile growth.
Publisher
A
admin
Launch Date2026-06-08
Pricingfree
Domain Authority
Ahrefs DR7/100