Purely is a lightweight, privacy-focused content blocker designed to give you back the web you love. It uses Apple’s native content blocking technology to deliver fast performance, low battery usage, and strong privacy protection — with NO VPN required.

The product blocks ads including banners, video ads, pop-ups, and other distracting content. It protects privacy by stopping invisible trackers from following you across websites. Purely also hides cookie consent notices to reduce interruptions and saves battery and data by making pages load faster through avoiding unnecessary downloads.

Purely leverages Apple's system API to stop ads, trackers, and annoying popups before they even reach your screen. It is built using Apple system technologies for optimal performance on iPhone and iPad, ensuring native integration that prevents background battery drain.

The benefits include pages loading 2x faster without heavy ad scripts, complete privacy protection with zero data collection, and automatic updates to block rules that keep up with new ads and trackers. Users enjoy a faster, cleaner, and more private browsing experience.

Purely is designed for Safari users on iPhone, iPad, and Mac devices running iOS 17.0/iPadOS 17.0 or later. It includes Safari Web Extension support for compatible iOS versions and supports Family Sharing for up to six family members.