Magic Lasso Adblock is an ad blocking application that blocks ads and trackers across Apple devices including Apple TV, iPhone, iPad, and Mac. The v5.1 release extends protection to Apple TV, enabling users to block ads and trackers in streaming apps, games, and news applications on their television.

The application blocks ads in Safari, YouTube, and various apps while stopping hidden in-app trackers that secretly track viewing history and activity. It includes Performance Insights that show a live graph of what ads and trackers are being blocked every hour. The app works natively across all Apple devices and includes Custom Rules functionality that syncs automatically across iOS and macOS versions using iCloud.

Magic Lasso Adblock performs all ad blocking directly on-device using a fast, efficient Swift-based architecture that operates as a local VPN proxy. This on-device processing ensures no data ever leaves the user's device, providing stronger privacy than VPN or DNS-based ad blockers that rely on external servers. The technology is developed as a native Apple network extension optimized for performance on Apple platforms.

The application enables users to watch TV shows with fewer interruptions while protecting privacy from in-app ad tracking. It speeds up internet browsing by routing traffic through a fast, private DNS and reduces data leaks to ISPs. Users can enjoy cleaner, faster, and more private experiences when streaming shows, playing games, or viewing news headlines.

Magic Lasso Adblock is designed for Apple device users who want to block ads and protect their privacy across iPhone, iPad, Mac, and Apple TV. The app integrates with Apple's ecosystem through iCloud synchronization and is available through the App Store with a free 30-day trial for all new users.