The LEGO SMART Play System represents a significant innovation in LEGO play, featuring SMART Bricks that actively respond to how children interact with their creations. This system introduces interactive components that add a new dimension to traditional LEGO building experiences.

The system includes SMART Bricks packed with play sensors that react dynamically to movement, SMART Minifigures that activate unique personalities when added to SMART Bricks, and SMART Tags that tell the SMART Brick how to play back. The bricks feature built-in motion sensors that detect turns, twists, taps and more, along with color sensors that make them compatible with every LEGO set ever created.

The SMART Bricks use different lights to react to various play scenarios and produce a limitless number of sounds to play back with users. The system works by sensing SMART Tags and SMART Minifigures to react dynamically to how children play, creating an endlessly responsive evolution to LEGO play.

This innovative approach allows kids to enjoy a LEGO play experience like no other, where their creations come to life through interactive responses. The screen-free nature of the system encourages physical play while maintaining compatibility with existing LEGO sets.

The system is designed specifically with the creativity of kids in mind, inspiring children to build, create and play more than ever before. It represents LEGO's biggest innovation and brings LEGO creations to life like never before through sensor-based interactive technology.