LayerProof Vellum is a drag-and-drop visual workflow builder designed for teams and individuals who need to produce a high volume of consistent, on-brand image assets. Unlike traditional image editing tools that require manual adjustments for every output, Vellum provides a single canvas where you compose your creative vision, define visual rules, and generate finished assets in parallel. It is the core visual automation layer within the LayerProof ecosystem, purpose-built for creators who want to move from raw ideas and reference images to production-ready visuals without repetitive manual work.
Most image creation workflows today are fragmented: you source a background in one tool, swap a subject in another, tweak colors in a third, and then manually ensure every asset matches the same style. This process is error-prone, time-consuming, and impossible to scale when you need dozens or hundreds of assets. Vellum solves this by consolidating every step—from image composition and styling to batch generation—into a single visual workflow. It eliminates the friction of context-switching and ensures that every asset, from the first to the hundredth, adheres to your predetermined visual rules.
More control is a core feature group in Vellum. It lets you set explicit rules for every generation: choose styles, formats, detail levels, and visual parameters that govern how your images are produced. Instead of relying on vague prompts and hoping for the best, you define exactly what counts as on-brand. This means you can lock down color palettes, aspect ratios, subject positioning, and even subtle stylistic cues. The result is predictable, repeatable image generation that matches your exact specifications, not just a random AI interpretation.
More consistency ensures that your visual identity remains locked in from the very first asset to the hundredth. Once you define your style rules in a Vellum workflow, every subsequent generation adheres to those same principles. This is crucial for brand campaigns, product catalogs, or social media grids where visual cohesion directly impacts recognition and trust. You no longer need to manually recreate the same look across dozens of images; Vellum handles the repetition while you focus on the creative direction and higher-level strategy.
More power allows you to run multiple AI models simultaneously and get results in parallel. Instead of queuing one generation after another, Vellum orchestrates several models at once, dramatically reducing the time from concept to final asset. This is especially valuable when you need to produce variations—different backgrounds, compositions, or lighting scenarios—for A/B testing or multi-platform distribution. By parallelizing the generation workload, Vellum turns what used to be a hours-long production cycle into a few minutes of real time.
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Vellum works on a visual workflow model: you start with a canvas, import your base images (subjects, backgrounds, props), and then connect them through drag-and-drop nodes that define how they interact. Each node can apply style rules, run a specific AI model, or control output parameters. The workflow executes sequentially or in parallel depending on your setup, and the result is a set of finished image assets exported directly to your preferred format. This approach gives you full visibility into the generation process and makes it easy to iterate on individual steps without restarting from scratch.
Concrete use cases include a marketer who needs to produce ten versions of a product shot—each with a different background and lighting condition—for an upcoming campaign. With Vellum, they import the product image once, define the style rules (warm tones, shallow depth of field), and run multiple models to generate all variations in a single workflow. Another scenario is a social media manager who maintains a consistent visual theme across a grid of fifty images: they set the rules once and regenerate new posts on demand, ensuring every new asset matches the existing look without manual retouching.
Vellum is built for content creators, graphic designers, marketing teams, and anyone who creates image assets at scale. It requires no coding knowledge or design training—the drag-and-drop interface makes complex AI workflows accessible. It integrates with other LayerProof products for end-to-end content pipelines, and its pricing scales with usage so individuals and large teams alike can adopt it. The bottom line: Vellum transforms the chaotic, manual process of image asset creation into a structured, repeatable, and parallelized workflow, giving you more control, consistency, and power over your visual output.
LayerProof Vellum is built for content creators, graphic designers, marketing teams, social media managers, e-commerce professionals, brand managers, and design agencies who need to produce consistent, on-brand image assets at volume. It is ideal for anyone who regularly generates product shots, social media graphics, campaign images, or visual catalogs and wants to eliminate repetitive manual editing and style inconsistency. The drag-and-drop interface makes it accessible to non-designers, while the parallel model execution appeals to power users who need speed and scale.